Category: People and Practice
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Making Your First Hire: The Work That Comes Before Recruitment
Your first hire is decided before anyone is interviewed. Which shortage the business has, what the role must absorb, what an employee costs across a year in Indonesia, and which contract form commits you to what. READ MORE →
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A Family Office for an Indonesian Family: Passing Wealth Intact, and the Choice to Come Home
For an Indonesian family, a business passes to the next generation by inheritance, and Indonesian law decides how, within limits a will cannot override. This guide sets out the plural succession regimes and the reserved shares, what marriage does to a founder’s ownership, the domestic structures that pass a business on whole, and the choice… READ MORE →
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Women Founders in Indonesia: When a Business Has to Close
Julie Wainwright closed Pets.com with around 147 million US dollars gone, and Sophia Amoruso watched Nasty Gal go bankrupt, and both built again. Our founder Tracy Wilkinson lost two thriving companies in a single night and spent years recovering. This final instalment on founders who change direction covers the failure that removes the choice: how… READ MORE →
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How a Dive School Owner Fell Two Years Behind on Tax and Put His Team at Risk
A skilled diver built a school that filled its boats and put fifteen people to work, then fell two years behind on the company’s tax filing. The old portal closed, the company never entered Coretax, and the staff were left unable to file their own returns. This is the human story, and the recovery. READ MORE →
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Service Level Auditing in Indonesia: How a Measured Standard Becomes a Competitive Position
Every enterprise believes it knows its own standard, and an unmeasured standard drifts until a guest sees the gap. A service level audit measures the standard an enterprise delivers against the one its market expects. This article shows, through an anonymised resort that measured too late, why a measured standard is a competitive position in… READ MORE →
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Most Operators Compete by Doing the Same Thing as Their Rivals: Slightly Better or Slightly Cheaper
A foreign-owned investor came to Bali with a recycling model that could not fit the island’s roads, and left rather than adapt it. The demand stayed where it was. This article shows how a domestic enterprise finds the market gap a foreign operator leaves, and takes the position at the scale it chooses to serve. READ MORE →
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Competitive Advantage in Indonesia: Winning the Position Your Rivals Cannot See
A competitive advantage in Indonesia rarely comes from doing the same work at a lower price. It comes from changing the basis on which an enterprise competes. The first article in the Outposition Your Competition series shows how one Indonesian company found that position, and what a domestic enterprise gains from forty years of cross-sector… READ MORE →
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What it Costs to Put an Employee on the Books in Indonesia
The headline gross salary is rarely the figure that arrives in a foreign owner’s monthly budget. After BPJS contributions, PPh Article 21 withholding, the THR reserve, and the payroll cycle costs, the fully-loaded cost of an Indonesian employee runs at 115 to 118 per cent of gross. READ MORE →
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Women Founders in Indonesia: The Art of Reinvention
Alamanda Shantika left Gojek to teach Indonesians to build technology, and Diana Rikasari has reinvented herself from market researcher to footwear founder to maker of upcycled clothing. This first of two instalments on founders who change direction covers the pivot a founder chooses: what a pivot is, when to rebrand and when to start a… READ MORE →
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Women Founders in Indonesia: The Merits of Bootstrapping a Business
Martha Tilaar built Sariayu from a salon in her family’s house, and Mooryati Soedibyo built Mustika Ratu from Rp25,000 in her garage, neither by selling a share of the idea. This closing instalment makes the case for bootstrapping: proof of concept is a business funding its own expansion, and Indonesian law, through the reserve fund… READ MORE →
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Women Founders in Indonesia: Own It in Your Own Name
When Ike Farida was refused a Jakarta apartment she had paid for, because she was married to a foreigner with no agreement, she took the case to the Constitutional Court and won. Under Indonesian law a business built during marriage can be joint property. This instalment sets out how a prenuptial or postnuptial agreement lets… READ MORE →




